Our tips ezine has been going since 1997 and provides a great source of leads and prospects for our various business offers.com(c) Copyright 2005 SUMMER CAN BE SLOW FOR BUSINESSBut don’t let that get in the way of your success.* Healthcheck Free evaluations and audits for IT, people or systems is a high risk approach to offering a f’reebie. find people who aren’t entirely happy with their website and then tell them how we can help them get it working.*
Newsletter/Regular Updates This is an example of something we call a Ping.This is the ideal time to work on your businessrather than in it.Their MWR is that the company takes part in a consultation first (an opportunity to learn more and make the sample work.ukI’m wondering if.leanmarketing.uk.co.. You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link. Get 2 F’REE eBooks and preparefor more success with less effort here. Basically it’s a way of sending information to someone to see if they’re still listening and interested.leanmarketing. In our experience you don’t want desperate clients but more on that later. You get the opportunity to work with a captive audience, let them sample your ability and create a close, personal relationship with you. On the surface it seemed good.
Basically, when somebody agrees to pay for your work they’ll get an additional bonus: ie a f’ree report, book, bonus session, discount off future course etc. Most of the enquiries we generated from our healthcheck were from desperate people.Some people will try to take advantage if you’re not careful though so, be very clear that this is a special price and if possible put certain terms on your offer; for people who buy before a certain date or because it’s a cut-down version of the full service. We did this once by offering f’ree website evaluations.A healthcheck can be great if you want to be inundated with enquiries but you could end up being a busy, unpaid fool.Delivering this by email, using a form on your website, will keep the cost to you low and provides genuine value to your potential customers...* Workshop/Seminar A f’ree (or low cost) workshop/seminar can be a fantastic freebie.*
Bonus Incentive Something that’s better than Paid For - Low Cost is the bonus. When you get people to agree to receive f’ree information from you on a regular basis in return for their contact details you have permission to give them the occasional gentle nudge.You’ll convert many from ’Stranger’ to ’Sampled Your Work’ in one shot which is sometimes easier than doing a whole load of one to ones.
The reality was a lot of work to attract uninspired and desperate clients who weren’t prepared to pay for a ’proper’ job.* Paid For - Low Cost Although not exactly a f’reebie, having introductory services or providing a low risk opportunity for prospects to sample you could be a good way to move the prospect on quickly from ’Stranger’ to ’Paid For Your Work’.
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